2023 GOMAC Winners

Global Winner

From left to right: Alexandra Defert, Natalia Gomez and Marika Labrie

The 2023 Global Winner comes from ESG UQAM in Canada, under the supervision of Professor Luca Sole. The team worked with Les Aristopattes (The Aristopaws), a non profit organization whose mission is to rescue, care for and find a new home for the abandoned dogs and cats in Quebec requiring significant and/or urgent medical care. Judges were highly impressed with this project, acknowledging the team’s meticulous approach in establishing clear goals and well-defined procedures for their campaign. The presentation was notably well-crafted, featuring beautiful slides with a perfect balance of content and imagery. The team’s strategy was deemed solid, and their performance was commendable, leading to a moderate increase in donations compared to the previous year. What stood out most, however, was the submission’s exceptional completeness, showcasing an in-depth analysis of the campaign and its outcomes. The team not only demonstrated a thorough understanding of their audience but also gained valuable insights into their interests, earning the project high praise from the judging panel. Reports: Pre-Campaign, Post-Campaign and Google Data Studio (PDF backup).

Regional Winners

Europe Regional Winner

From left to right: Armantė Bukelytė, Karolina Sinkevičiūtė, Gerda Tauraitė, Gintarė Armalytė and Erika Miliūnaitė

The Europe Regional Winner comes from Kaunas University of Technology in Lithuania, under the supervision of Professors Elena Vitkauskaitė and Indrė Petrikė. The team worked with Nacionalinis Kauno dramos teatras (The National Kaunas Drama Theatre), the oldest professional theatre in Lithuania. The team developed a creative, visually aligned presentation with the client’s theme, whose clever titles and innovative visuals also earned high praise. Weekly overviews and accurate projections were highlighted, along with the team’s reflection on strategy and implementation of conversion tracking for sales. The judges praised the team for thorough reporting of Google Ads and Google Analytics results and recognized active campaign management, adaptive strategies, and clear transparency in presenting the campaign’s journey, challenges, and outcomes. Reports: Pre-Campaign, Post-Campaign and Google Data Studio (PDF backup).

Asia & Pacific/Middle East & Africa Regional Winner

From left to right: Pratik Gala, Aashna Karia, Khushi Arutla (Captain), Arun Ravi and Saurabh Mehta

The Asia & Pacific/Middle East & Africa Regional Winner comes from FLAME University in India, under the supervision of professor Rohit Tiwari. The team worked with Hyderabad Institute of Technology And Management, a progressive learning institute known for its lush green campus. The judges were impressed with the team’s seamlessly designed Google Ads and social media campaigns, noting consistent reporting across slides and the dashboard. The submission included excellent analysis of the current situation and overall results. The team showcased a foundational grasp of digital marketing in their pre and post-campaign presentations, resulting in notable increases in website traffic and social media reach. Reports: Pre-Campaign, Post-Campaign and Google Data Studio (PDF backup).

Americas Regional Winner

From left to right: Varsha Kunhimangalam, Priscila Baez Monsanto, Zahira Khan, Rehan Benny (on the laptop)

The Americas Regional Winner comes from Fanshawe College in Canada, under the supervision of Professor Liz Gray. The team worked with Reimagine Co., a zero-waste online grocery store, which also sells organic and vegan products. In addition, provides community activities to promote going zero waste. The judges acclaimed this top-tier campaign for its well-designed presentation, visually appealing slides, and consistent themes. The outstanding use of Google Data Studio for reporting impressed. The group’s excellence shone in their situation analysis, going beyond peers by exploring additional social media campaigns and properly explaining the results. The clear and easy-to-follow submission highlighted extremely positive results for the nonprofit, showcasing an excellent use of integrated marketing tools across platforms. The well-executed campaign emphasized data-driven insights and actionable recommendations, displaying high-quality strategic thinking, earning commendation from the judging panel. Reports: Pre-Campaign, Post-Campaign and Google Data Studio (PDF backup).

Finalists

InstitutionCountryProfessorCaptainMemberMemberMemberMember
Fanshawe CollegeCanadaLiz GrayPriscila Baez MonsantoVarsha KunhimangalamZahira KhanRehan Benny
Fanshawe CollegeCanadaLiz GrayElita DepewMoneika Ramsinghani
Fanshawe CollegeCanadaLiz GrayWen FengAisha Ali
Fanshawe CollegeCanadaLiz GrayGabby GoslingBernice ChanChloe WalkerAmanda Cober
Fanshawe CollegeCanadaLiz GraySantiago Enrique Granados ForeroDanielle Ann MataVanessa Amanda DominicousJoseph Pulitano
Fanshawe CollegeCanadaLiz GrayMaddie KapteynDomenique DouglasVicky AnborghRania Wreikat
Fanshawe CollegeCanadaLiz GrayTaylor LawlessAlexi CalingoNathan French
Fanshawe CollegeCanadaLiz GraySagar MakhijaLuis CorderoKaran BatraAlejandro Calderon
Université du Québec à MontréalCanadaLuca SoleNatalia GomezMarika LabrieAlexandra Defert
FLAME UniversityIndiaRohit TiwariKhushi ArutlaSaurabh MehtaAashna KariaArun RaviPratik Gala
FLAME UniversityIndiaRohit TiwariPrabodh ShindeGaargee WandrekarShriya NadkarniSara CharaniaShruti Bakre
Kaunas University of TechnologyLithuaniaElena Vitkauskaitė & Indrė PetrikėBeatričė GicevičiūtėUgnė JuteikaitėGustė OzolaitėLukas RamilisPaulius Rinkevičius
Kaunas University of TechnologyLithuaniaElena Vitkauskaitė & Indrė PetrikėKarolina SinkevičiūtėErika MiliūnaitėGerda TauraitėGintarė ArmalytėArmantė Bukelytė
* Finalists are presented in alphabetical order based on the Institution’s country

Rankings used in the 2023 GOMAC:

  • Participants: In all, 9 digital marketing professors from Canada, Germany, India, Lithuania, Switzerland registered 101 teams (357 students).
  • Nominees: Teams that demonstrated a very strong understanding of digital marketing by developing a solid campaign and its supporting documentation.
  • Semi-Finalists: Teams that demonstrated superior understanding of digital marketing, developed and documented very high quality campaigns. GOMAC regions were determined based on the number of submissions. Neighboring countries with fewer submissions were grouped together. All Semi-Finalists demonstrated the same overall level of proficiency even though they are classified in separate regions.
  • Finalists: Teams that demonstrated overall excellence in the field of digital marketing. All Finalists demonstrated the same overall level of proficiency even though they are classified in separate regions.
  • Regional Winners: Although each Finalist demonstrated outstanding campaigns, only one team in each region can be declared the Regional Winner.
  • Global Winner: Out of the several nominated teams and outstanding marketing campaigns, the Judging Panel identified that this team designed, executed and presented the best overall digital marketing campaign in 2023.

2023 GOMAC – Full Results

CIDCountryRanking
498-306-9331CanadaGlobal Winner
367-710-6097LithuaniaRegional Winner
644-631-9629CanadaRegional Winner
841-414-4525IndiaRegional Winner
682-304-5990IndiaFinalist
693-276-7103LithuaniaFinalist
304-761-4029CanadaFinalist
148-071-9338CanadaFinalist
410-180-3198CanadaFinalist
199-480-2861CanadaFinalist
909-358-9756CanadaFinalist
576-600-9093CanadaFinalist
437-695-3980CanadaFinalist
444-003-3258CanadaSemi-Finalist
133-576-8219CanadaSemi-Finalist
903-434-1128CanadaSemi-Finalist
360-028-7795CanadaSemi-Finalist
497-872-6945CanadaSemi-Finalist
445-941-2349CanadaSemi-Finalist
447-919-8200CanadaSemi-Finalist
372-134-9416CanadaSemi-Finalist
976-238-9999LithuaniaSemi-Finalist
493-967-9948CanadaSemi-Finalist
974-316-5800SwitzerlandSemi-Finalist
705-663-2154CanadaNominee
732-242-7860CanadaNominee
722-587-7503CanadaNominee
855-311-0625CanadaNominee
187-427-4682CanadaNominee
248-944-6246CanadaNominee
468-000-9393CanadaNominee
934-566-1401CanadaNominee
283-500-9931SwitzerlandNominee
747-244-9100CanadaNominee
576-361-2273CanadaNominee
404-756-4016CanadaNominee
705-653-3752LithuaniaNominee
217-634-1880CanadaNominee
190-139-8955CanadaNominee
212-575-5442CanadaNominee
265-210-0200CanadaNominee
274-884-2466CanadaNominee
285-869-7835PortugalNominee
360-277-9705GermanyNominee
635-511-9043LithuaniaNominee
647-915-1700CanadaNominee
688-205-8275CanadaNominee
791-919-0441CanadaNominee
804-217-8796CanadaNominee
824-772-5848CanadaNominee
854-630-9804CanadaNominee
862-359-0553CanadaNominee
875-093-1207CanadaNominee
921-272-5244CanadaNominee
925-771-0358CanadaNominee
955-966-7793CanadaNominee
156-232-1182SwitzerlandParticipant
167-126-7768IndiaParticipant
282-395-0899LithuaniaParticipant
289-153-2600CanadaParticipant
308-739-4739CanadaParticipant
356-295-1535LithuaniaParticipant
421-637-0058LithuaniaParticipant
495-386-5158LithuaniaParticipant
563-986-5890LithuaniaParticipant
638-370-9554IndiaParticipant
754-640-1892SwitzerlandParticipant
841-414-4525IndiaParticipant
879-655-0819LithuaniaParticipant
*Participant teams are not order ranked

The Judging Process

A panel of international judges evaluated teams from outside of their own geographic region. Professors that supervised a Finalist did not participate in the 2023 GOMAC Final Judging Panel and, if part of the GOMAC Committee, were removed from further discussions and decisions regarding the judging process. Professors from every GOMAC region participated in the selection for the Global Winner. The GOMAC Final Judging Panel proceeded with a secret ballot vote that was then revalidated by each judge independently. The judging process was supervised by Professor Wojciech Czart, and further validated by Professors Liz Gray and Harold Boeck. The entire process and results were then certified as authentic by the GOMAC Committee.

A team was ranked as Semi-Finalist or Finalist based on the quality of their campaign and reports rather than by a cut-off based on a predetermined number of teams per rank. Regions can therefore have a different number of Semi-Finalists and Finalists. Having a team reach the rank of Semi-Finalist or Finalist was not influenced by the performance of other competing student teams. These top teams demonstrated a superior understanding of digital marketing and developed and documented very high quality campaigns.

Each top Finalist within each region will be identified as the Regional Winner. The Global Winner will be selected among the Regional Winners by the GOMAC Final Judging Panel who will also evaluate runner-ups if Global Winner contenders scores are tied.

The 2023 GOMAC Judging Panel, comprising of 32 digital marketing specialists from around the world, judged the students’ digital marketing campaigns based on each team’s Pre- and Post-Campaign decks as well as Google Data Studio reports. The Winners were then identified by a 17-judge panel. We would like to thank the following 2023 GOMAC Judging Panel for supporting the 2023 GOMAC Organizing Committee in the judging process:

Members of the 2023 First Round Judging Panel:

  • Professor Remy Batalle
  • Professor Imed Ben Nasr
  • Professor Chitharanjandas Chinnapaka
  • Professor Komal Chopra
  • Professor Theresa Clarke
  • Professor Ana Cruz
  • Professor Paulo Duarte
  • Professor Liz Gray
  • Professor Noor Hazarina Hashim
  • Professor Yashodhan Karulkar
  • Professor Harleen Kaur
  • Professor Amit Kishore
  • Professor Dalia Kriksciuniene
  • Professor Amit Lathigara
  • Professor Dusan Mladenovic
  • Professor Jamie Murphy
  • Professor Larry Neale
  • Professor Patrice Nealon
  • Professor Manikant Roy
  • Professor Joni Salminen
  • Professor Natalie Sarrasin
  • Professor Paulo Silva
  • Professor Rob Simon
  • Professor Bozena Stansfield
  • Professor Sharifah Syed Ahmad
  • Professor Rohit Tiwari
  • Professor Gema Vinuales
  • Professor Elena Vitkauskaitė
  • Professor Zhenning Xu
  • Professor Monica Zumstein

Members of the 2023 Second Round Judging Panel:

  • Professor Remy Batalle
  • Professor Komal Chopra
  • Professor Ana Cruz
  • Professor Paulo Duarte
  • Professor Noor Hazarina Hashim
  • Professor Amit Kishore
  • Professor Amit Lathigara
  • Professor Roland Schroll
  • Professor Paulo Silva
  • Professor Sharifah Syed Ahmad
  • Professor Monica Zumstein

Members of the 2023 Final Round Judging Panel:

  • Professor Remy Batalle
  • Professor Theresa Clarke
  • Professor Paulo Duarte
  • Professor Noor Hazarina Hashim
  • Professor Harleen Kaur
  • Professor Amit Kishore
  • Professor Amit Lathigara
  • Professor Dusan Mladenovic
  • Professor Jamie Murphy
  • Professor Inna Piven
  • Professor Natalie Sarrasin
  • Professor Roland Schroll
  • Professor Paulo Silva
  • Professor Rob Simon
  • Professor Sharifah Syed Ahmad
  • Professor Zhenning Xu
  • Professor Monica Zumstein

The 2023 GOMAC Organizing Committee

The 2023 GOMAC was governed by the Global Online Marketing Academics (GOMA), which comprises Academics from around the world who have extensive experience in digital marketing education. The 2023 GOMAC Organizing Committee included: